” Where the snow is more than snow ” slogan of the Tourism of Lleida for the campaign to promote the supply of Alpine and Nordic skiing centers of the 11 winter.
Lleida Provincial Council , through the Tourist Board , will promote the 2013-14 winter season in the Pyrenees and the Lands of Lleida with the campaign ” Where the snow is more than snow.”
The objective of the Board is to promote the supply of Alpine and Nordic skiing centers of the 11 winter Lleida Pyrenees and disseminate tourism snow and après -ski and wide and varied offer that visitors can enjoy the whole province of Lleida during the winter season and beyond the white sport . The campaign presents new photographic contest in which participants can send the pictures they want to show them what it means and what emotions they transmit Snow Lleida.
The campaign slogan slogan remains the same as that of the 2012-13 season , but introduces important changes in the graph of ads like the pictures that accompany it. The campaign is aimed at directly promoting the skiing in the Pyrenees of Lleida. Also reinforces the positioning of the many proposals that visitors can find during this time of year all the Lleida province , both those related to skiing and snow activities and other tourism offerings that have good demand during the winter season, with cultural events and nature tours, activities and food, among others. The creativity of the new campaign features various photographs of alpine and Nordic skiing, as well as landscapes, snow activities and assets , and the ratio of the 11 ski resorts in the Pyrenees of Lleida. The campaign is signed by ” Ara Lleida” and the Tourist Board of the County of Lleida. Includes graphical part to media newspapers , magazines , internet and outdoor advertising and is complemented by a spot of television and radio spots . Dissemination will be primarily in Catalan and Castilian , although some originals also apply to the media in France.
The campaign, which was presented to the council of Lleida season together with snow in the Pyrenees 2013-14 , with the participation of the heads of the winter resorts as well as representatives from other county authorities and the Government is made a priority in the market of Catalonia and also have a presence in Valencia , Basque Country, Castilla y León, Mallorca and Madrid, with a budget that will oscillate around 250,000 euros. Photo Contest The campaign ” Where the snow is more than snow ” incorporates this year as a novelty a photo contest through social media like Twitter and Instagram, in which all those who want to convey their experiences, emotions and various may participate activities you can do around the snow. Participants may perform one or more photographs of what it means for the snow and hang them on Twitter (@ aralleida , @ aralleida_es ) or Instagram during the period from December 1, 2013 and February 28, 2014 with and # hashtags # aralleidaneu aralleidanieve .
The prize is a weekend for two at a hotel in the province of Lleida with leisure and wellness . Dissemination campaign on the Internet The new campaign , besides the photo contest and have a presence on various online portals, you can also follow social media Facebook , Twitter and YouTube. Furthermore, the website of the Tourism is one of the best promotional tools of all tourism in the province of Lleida , where fans Ski World find updated daily developments and new tourism proposals Pyrenees and the Lands of Lleida , while incorporating new sections.
As for the new season of snow, the website of the Board , which is available in five languages (Catalan, Castilian , French , English and German ) , provides information service to skiers Internet , where the user you can check the status of the slopes, the weather forecast, the supply of accommodation , the state of the roads , free webcams with the seasons, etc. .
Newsletter Ara Lleida- Lleidatur for Chus Castillo
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Courtesy of Maroño to Infopirineo